Vision and Mission

Vision and Mission

Our Vision

“Empowering underserved communities and businesses with innovative, data-driven financial and business solutions, creating Thailand’s most comprehensive B2B2C ecosystem for sustainable growth.”

Our Mission

Financial Inclusion & Smart Finance
– Expand access to affordable, AI-supported financial solutions for underserved individuals and SMEs through microfinance, BNPL (Buy Now, Pay Later), and embedded financial services.

Building the Widest B2B2C Intelligence
– Leverage AI-driven data analytics from POS systems, unmanned machines, and financial platforms to understand customer needs, improve risk management, and create better financial and business solutions.

Integrated Financial & Business Ecosystem
– Develop a seamless network of financial services, business solutions, and consumer engagement, ensuring long-term customer value and business sustainability.

Technology-Driven Efficiency & AI Automation
– Invest in AI-powered automation, digital tools, and data intelligence to enhance efficiency, manage risks (sustainable Expected Credit Losses & NPLs), and improve decision-making for WSOL and its partners.

Diversified & Sustainable Growth Model
– Ensure that 50%+ of revenue and profit come from financial services, while maintaining a strong presence in business and consumer solutions to create a cash flow-positive ecosystem.

Out of Home Media & Smart Retargeting
– Utilize AI-driven media strategies and predictive analytics to improve customer retention, engagement, and personalized offerings across our ecosystem.

Becoming a Blue-Chip Infrastructure Leader
– Grow into a stable, dividend-paying company, offering essential AI-enhanced financial and business solutions contributing to Thailand’s economic development.